SEO and AEO for service businesses
AEO and local SEO services for businesses that live on calls
Callworthy AEO helps plumbers, roofers, dentists and other service companies get found on Google, on Maps and inside AI answers, then makes sure the visit ends in a call.
- AEO-104Google AI Overviewsok
- AEO-105ChatGPTok
- AEO-106Perplexityno
- AEO-107Geminiiris
- AEO-108Google Mapsok
Why AEO now
AI search engine optimization starts with pages that answer plainly
Buyers ask before they call
A homeowner with a failed pump now types the question to an assistant first, and often phones whichever business it names.
Assistants repeat what they can verify
They favor pages that state the service, the area and the contact route in the opening lines, and listings that agree with each other.
One story on every surface
Your site, profile and directory entries should describe the same company. When they conflict, rankings and AI mentions both suffer.
Services
A local SEO company that watches calls, not just clicks
Twenty-two services in four groups. Most clients use two or three, and the review tells you which.
Search and AI visibility
Plans, audits and answer-first pages that help you rank and get quoted.
Local leads
Maps, local results and call-focused pages for businesses that win on the phone.
Websites
Fast, clean sites and the hosting setup that keeps them crawlable.
Lead tools
Calculators, integrations and backends that capture and route leads.
Industries
Eight trades, each with its own search habits
Emergency calls, storm work, booked appointments and seasonal peaks need different page structures. Choose yours.
- HVACBreakdown calls, tune-up seasons and replacement quotes in one search plan.
- PlumbingEmergency job pages, tidy map listings and clear answers for plumbers.
- RoofingRepair, replacement and storm searches handled with pages that carry proof.
- Pest ControlSpecies pages, seasonal timing and quick contact for people with an active problem.
- DentalTreatment pages, patient questions and local trust for dental practices.
- LandscapingSeasonal service pages and project galleries that win planning-stage searches.
- ContractorsTrade-by-trade search plans for general and specialty contractors.
- ElectriciansPanel, repair and install pages for electricians, with safety-first wording.
Process
How an engagement runs
Review
We read the site, the search data, your business profile and what assistants say about you today.
Rank the work
Findings go into a short list, ordered by how likely each fix is to produce calls.
Make the changes
Pages, markup, listings, speed work and forms are edited in that order.
Check again
Rankings, AI answers, calls and forms are re-checked, and the next fix comes from what moved.
What you get
What you can expect from us
A short written review
Plain language, with evidence for each finding and a suggested order of work.
Edits by the people who wrote it
The person who spots a problem is the one who fixes it, so nothing is lost in a hand-off.
Honest measurement
We report what moved and what did not, and we promise no rankings or citations.
FAQ
Straight answers about AEO
What is AEO, and what does an AEO agency do?
AEO is answer engine optimization: shaping your pages, markup and listings so search answers and assistants can state facts about your business. An AEO agency writes answer-first service pages, adds FAQ and local business schema, corrects the Google Business Profile, aligns directory entries and keeps a log of what assistants say before and after the work.
Do I still need regular SEO?
Yes. Assistants draw on the same crawlable, well-written pages that rank in normal results. We plan SEO and AEO as one set of improvements rather than two separate retainers.
How is AI search different from a Google results page?
A results page lists links and lets the buyer choose. An AI answer picks a few businesses and explains them in a sentence or two. That makes clear, consistent facts about your company more valuable, because there is less room to be chosen.
What do you need from me to start?
A website address is enough. Access to Search Console and your business profile helps, and you can grant it later once you are comfortable.
Can you work alongside my developer or agency?
Yes. We can write tickets for your developer, supply copy to your agency or make the edits ourselves, whichever suits how you work.
How do you show progress?
We track rankings, map positions, a fixed set of buyer questions put to AI tools, and the calls and forms your site produces. Changes are written up in plain language.
Show us your site
Send the address and we will look at how you appear on Google, on Maps and in AI answers. A person writes the reply.
Prefer email? Write to [email protected].