About Callworthy AEO: the search practice for service businesses

More buyers now ask an AI assistant or a map for a shortlist before they pick up the phone. A good service business can be left off that list when its website, Business Profile and listings are unclear or disagree with each other.

We exist to close that gap. We make the facts about a business consistent, easy to find and easy for search engines and assistants to repeat accurately.

• Home service tradesHVAC, plumbing, roofing and electrical businesses where a call is the sale.
• Appointment-based practicesDental and similar practices that depend on new patient enquiries.
• Seasonal outdoor servicesLandscaping and pest control, where demand moves with the calendar.
• AgenciesTeams that need white label AEO delivered behind their own brand.

Our work covers four areas, and each begins with a review of what exists today.

• AI search, AEO and GEO. Strategy, answer-first content and tracking of how assistants describe a business. See answer engine optimization.
• Local SEO and Google Business Profile. Profile work, listings and area coverage. See local SEO and Google Business Profile optimization.
• Technical SEO. Crawl, indexing, speed and structured data, reported in plain language. See technical SEO.
• Websites and lead tools. Fast static builds, site tuning, forms and small tools that capture enquiries. See website optimization.

The full range is on the services page.

1. 01

   Review

   We read your site, your Business Profile and the answers assistants give about your trade.

2. 02

   Plan

   You receive a written list of changes, in the order we would make them.

3. 03

   Implement

   We make the edits ourselves, or brief your team so they can.

4. 04

   Report

   We re-check the same measures on a steady rhythm and choose the next job from what changed.

Operating model

One senior consultant owns each engagement from audit to implementation, so there is no account manager layer between you and the person doing the work. Findings are written down with the evidence behind them. Reporting is regular and in plain language, covering rankings, AI citations, calls and form enquiries.

• One-off site auditAn SEO and AEO audit with a written, prioritised list of fixes.
• Fixed-scope projectA defined piece of work, such as a service page rebuild or a Google Business Profile cleanup.
• Ongoing monthly optimizationContinuing improvements, checks and reporting on a steady rhythm.
• White label deliveryAEO work carried out for agencies under their own brand.

• Clarity over hype. We say what we will do and what we will not, and we do not promise rankings or AI citations.
• Evidence before opinion. Every recommendation traces back to something we observed on your site, profile or search results.
• Built to last through updates. We favour clear pages and accurate facts over tricks that break when algorithms change.
• Outcomes over output. We judge the work by calls and enquiries, not by the number of tasks completed. We never publish fabricated reviews or ratings.