Industry
SEO for contractors and home services businesses
Contractor SEO is rarely one problem. A remodeler sells different work than a fencing crew, and both differ from a painter. Home services SEO starts by treating each trade as its own search topic, then joins them with a coherent site.
Why contractor sites struggle
- Trying to rank for everything. A long list of trades sits on the home page, and no single one has depth.
- Project pages missing. Great jobs are completed, but no page shows them.
- Weak area signals. The site does not say where the company works.
- No qualification step. Enquiries arrive without the detail needed to quote.
What we fix first
- A page for each trade you want work in, with process, materials and typical project types.
- Project write-ups with real photos, the neighborhood and the outcome.
- Local SEO for contractors: area pages that mention the places you work.
- A short enquiry form that asks for the details you need.
- Profile categories chosen for your highest-margin trade.
Qualify with the form
A contractor enquiry without details costs a callback to sort out. A short form that asks for the job type, the town and a rough timeline saves that step and helps you decide what to quote first.
We design the form to stay short enough that people finish it.
Where to start
Choose the one or two trades that bring the best margin and build those pages first, with real projects beside each. Other trades and towns follow in order of value. If you work across several trades, the review will say whether they belong on one site or on separate ones.
Questions from contractors and trades
Is contractor SEO different from general SEO?
The principles match, but trades vary in how customers search, so we plan each trade separately.
How does home services SEO treat several trades?
We group them logically, give each its own page and make sure the site is not diluted by a long, shallow menu.
Can I use photos from past jobs?
Yes, and you should, with permission where needed. Real work is the best proof you can show.
Pick your lead trade
Send your site and the trades you want to grow and we will suggest where to begin.